Chatbot advertising effectiveness: When does the message get through?

Science reporting to the public: does the message get twisted?

© 2004 Canadian Medical Association or its licensors Lay people get a substantial amount of information about health and related topics from the media. Communicating with the public through the media can be vexing for medical professionals because they lack direct control over the final reporting. It is the reporter’s framing of the information and his or her words that reach the public, rather...

Renal-dose dopamine: will the message now get through?

How does water get through roots?

uptake of water. On the contrary, at low rates of transpiration such as during the night or during stress conOn the basis of recent results with young primary ditions (drought, high salinity, nutrient deprivation), maize roots, a model is proposed for the movement of the apoplastic path will be less used and the hydraulic water across roots. It is shown how the complex, ‘comresistance will be h...

When Does Retargeting Work? Information Specificity in Online Advertising∗

Firms can now serve personalized recommendations to consumers who return to their website, based on their earlier browsing history on that website. At the same time, online advertising has greatly advanced in its use of external browsing data across the web to target internet ads. ‘Dynamic Retargeting’ integrates these two advances, by using information from earlier browsing on the firm’s websi...

Cardiopulmonary resuscitation in the real world: when will the guidelines get the message?

THE GUIDELINES FOR CARDIOPULMONARY RESUSCITAtion (CPR) and Emergency Cardiovascular Care (ECC) are probably the most widely implemented and best-known guidelines in medicine. In the setting of cardiac arrest, health care professionals want and need simple, practical, and effective guidelines. As the American Heart Association (AHA) and International Liaison Committee on Resuscitation (ILCOR) re...